Social media is constantly changing the way businesses perform in today’s world. It allows companies to enhance and amplify their ability to connect with customers, partners, and employees. All of this can be done for very little money.

            A survey conducted by AT &T found that 72% of small businesses use mobile social media apps, and 41% off these companies have seen measurable success. (Rogers, 2011). For instance, another survey has shown that using social media can greatly reduce the cost of customer acquisition - from $10 to $400 per customer to as little as zero. (Hynes, 2011).

            A Nielsen study from August 2010 shows that people spend up to a third of their online time on social media sites, specifically Facebook. (FOXbusiness, 2011). This provides a great opportunity for businesses to connect with customers, provide information, and answer questions.

            One company that is great at getting people started with technology in their business is Tech3 Now. This company provides businesses with websites, phone systems, and many other technology related services. Tech3 Now also provides social media marketing through a partnership with MediaSourceNow. Affordability and ease of use are two of the key points in Tech3 Now’s mission, which shows that keeping up with technology doesn’t have to be expensive or difficult.